The global pioneer in plant-based investing.


Blue Horizon


Investment Fund


Branding, Website


Blue Horizon is a Zurich-based investment fund on a mission to transform the future of food. Supporting and building companies that are better for our planet, Blue Horizon is working with innovative disruptors at different stages of their development.

Very Good Looking created the investment fund’s new logo and corporate identity, and translated that into various assets and a shiny new website.

“Blue Horizon is empowering some of the most disruptive brands in the plant-based food universe, and — by that — is quite literally changing the way we eat.

There's hope for a better tomorrow at the core of their work and we strived for mirroring that in the brand.”

Eric Mirbach, CEO

From typography to the wording and the custom-made illustrations: Bringing together the company’s impact-driven approach with the clear moral compass guiding the way was key to creating Blue Horizon’s new brand assets.