Europe’s leading brand in plant-based cheese indulgence.
Client
Mondarella
Industry
Food & Beverage
Services
Brand Strategy & Design, Packaging Design, Campaigning, Communication Strategy, Website, Social Media, Content-Production
Mondarella is the European leader in plant-based cheese 2.0 — the kind that not only tastes good, but is also made with 100% natural ingredients. Good for your health, good for the planet, and amazing for your taste buds.
When the brand was reimagined with a more holistic mission in 2023, Very Good Looking became the company’s close creative ally, covering all brand touch points.
From a thorough rebranding to packaging design, from digital comms to rolling out country-wide campaigns including high-end food photography and video:
Very Good Looking made sure this vegan cheese looks as good as it tastes!
In 2023, Very Good Looking took the Mondarella brand from the OG “vegan aesthetic” to a consumer-friendlier exterior.
By referencing the aesthetics of established food love brands, the new identity “borrowed” dairy heritage to challenge the prevalent consumer perception of the alt-cheese category.
“Very Good Looking proved to be the perfect addition to our in-house team: Flexible, versatile, and super motivated. From brand work to website, from packaging to project management — couldn’t do it without them!”
Fatoumata Camara
(Mondarella Marketing Manager)
