Powering transparency & sustainability in the fashion industry.
On a mission to create a global ecosystem that drives sustainable change in the textile industry, Retraced enables fashion brands to digitize, trace, and analyze their supply chains.
When Very Good Looking was invited to support Retraced with a strategic rebranding, the landscape was shifting in Retraced’s market:
Transparency and traceability across the entire supply chain, once a differentiator for sustainability-focused brands, had become an industry-wide mandate due to new international legislation.
To adapt to this new reality, Retraced needed to reevaluate its positioning.
Very Good Looking guided the team through a meticulous journey: conducting an in-depth analysis of the competitive landscape, hosting a targeted design strategy workshop for leadership and in-house team, and, finally, executing a thoughtful rebranding, complete with a subtle yet impactful logo update.
“As the regulatory landscape becomes more complex, our mission to simplify sustainability management and make it more effective is more important than ever. ”
Lukas Pünder (CEO and Co-Founder), Retraced
“As a creative studio focused on sustainable impact, our specialty is strategically supporting mission-driven companies like Retraced as they connect with major industry players.”
Eric Mirbach (Managing Director), Very Good Looking
