The world’s leading accelerator for plant-based and cultured food startups.


ProVeg Incubator




Branding, Website, Illustration


Dirk Enters / ProVeg Incubator

Launched in 2018, ProVeg Incubator has worked with over 40 startups from all over the world. Exclusively supporting pioneering companies in their development of disruptive alternatives to animal based products, ProVeg Incubator has helped raise more than €18 million so far.

Very Good Looking helped re-think the look and feel of the brand as well as the application process for interested start-up founders on the website.

The main goal for the new designs was to mirror the creativity and innovation of the companies supported by the ProVeg International sub-brand.

When you’re talking to pioneers in their field, on a mission to disrupt the market of animal-based food, it’s important to look the part: Creative yet reliable, innovative yet established.